Who are we? 💛

We are Alex, Antonio, and our little boy Krisi – the family behind MeriBoo. Our story is personal but deeply connected to the experience and tradition of Antonio’s family, who have been producing high-quality clothes from merino wool for foreign brands since 2008.

For more than 15 years, the factory has worked with the finest merino wool and exports its products to countries like Denmark, Germany, England, where quality and safety standards are extremely high. Through this long experience, our family has built knowledge and trust in a material that is not just textile but a true gift of nature.

🌿 Why you can trust us

Our products hold certificates from three of the most important international standards:

• GOTS (Global Organic Textile Standard) – a guarantee that the wool used is produced sustainably, without toxic chemicals, and that the entire production process is gentle on people and nature.
• Woolmark – one of the oldest and most prestigious certificates for merino wool worldwide. It proves that we use genuine, pure, and high-quality merino wool that has passed strict tests.
• OEKO-TEX Standard 100 – a certificate ensuring that every component of the garment (from the button to the thread) has been tested for harmful substances and is completely safe for baby skin.

These standards are not just “paperwork” – they are proof that what you dress your child in is pure, safe, and made according to the highest European requirements.

💛 Our personal story

I, Alex, always vaguely knew that Antonio’s family “makes something from merino wool,” but I never really thought about how special this material is… until I became pregnant with our son Krisi.

Then everything changed. I wanted to give him the best – not just cute clothes, but fabrics that would protect him, provide comfort, and be gentle on his skin. That’s when I rediscovered merino wool – this time through the eyes of a mother.

I realized that merino wool is unique:

• it warms on cold days but doesn’t overheat when it’s warm;
• it’s soft and doesn’t itch;
• it’s hypoallergenic and gentle even on the most sensitive skin;
• it doesn’t retain odors and is easy to wash.

When I dress Krisi in merino wool, I know he’s neither cold nor too hot. This gives me peace of mind that he is protected and cared for.

🌄 Our factory in Gabrovo

Nestled in the heart of the Balkan Mountains, in Gabrovo, is the factory where MeriBoo clothes are born.

This is not a faceless production hall. It is a place of silence, light, and rhythm, where every garment passes through human hands, eyes, and attention.

Here works a team of women with many years of experience who know they are not just sewing clothes – but the first layers that touch baby skin.

🧵 How we work

Every garment goes through several careful stages:

• selection and inspection of certified merino wool – for softness, density, and evenness;
• precise cutting, adapted to the elasticity of the merino wool;
• slow and accurate sewing, with seams suitable for baby skin;
• manual inspection of each piece – removing loose threads and checking details;
• checking all elements – labels, buttons, and finishing;
• final shaping and visual inspection before packaging.

Nothing is done on an assembly line. Every garment is made with care – just as we would make it for our own child. Because we believe that quality does not tolerate rushing – especially when it comes to children.

🤍 The people behind MeriBoo

Behind every garment stands a person. A hand that checks the seam. An eye that won’t miss the smallest detail.

We are proud to produce in Bulgaria and to confidently stand behind every garment we send to you. This is our team, caring for the making of every piece.

🌿 Why this matters

Many baby clothes today are made far away – without a face, without a story, and without clarity about who stands behind them.

We chose a different path.

A path where we know where every garment is sewn, who stands behind it, and for whom it is intended.

For us, this is not just production. It is a natural continuation of the care with which we started MeriBoo – as parents.

🌍 Why MeriBoo

This is how MeriBoo was born – a brand for baby clothes made from merino wool, produced here in Bulgaria, according to the highest European standards. For us, this is not just business. It is a combination of our family’s long experience in production and our personal mission as parents.

Our goal is for every baby to have the opportunity to wear the best – clothes that are not just beautiful but a symbol of tenderness, care, and peace of mind.

 

With love and trust,
Alex, Antonio, Krisi, Our Team – MeriBoo 💛