🇪🇺 Family-crafted in Europe

  • Family-crafted

    in Europe!

  • 100% natural

    Certified quality!

  • Free shipping

    over €65

  • 14 days easy return

    Without unnecessary complications!

For the hottest summer days

The familiar care... in a new fabric.

Summer collection
made of 100% organic muslin.

See the collection

The softest thing your baby will ever wear

100% fine merino wool, triple-certified, family-made in our own European workshop

See the collection

Discover our products
Search

Choose for baby

Merino – the best for delicate baby skin

🌡️ Perfect temperature

Merino wool breathes and regulates heat – warm in winter, cool in summer, without the risk of overheating.

☁️ Soft as a cloud

Exceptional softness, no stinging and no discomfort.

✨ Always fresh

Naturally resistant to bacteria and odors – less laundry, more convenience.

🏠 Crafted in our family workshop

Every piece is made by our family, in our own EU facility, with 15+ years of experience crafting for European brands.

See our collection

💕 Stories and tips

View all

Our kits

Your baby feels it!

Choose 100% merino products!

See the collection

Comfort for you and your baby – 100% merino

Discover our collection of clothes and accessories made of 100% merino wool - overalls, booties, mittens and a hat for the little ones and cozy models for mom.

Each product is certified, soft and safe for the most delicate skin - because comfort and warmth are important for both baby and mom.

Choose merino

Questions & Help

Product questions

👶 Is it suitable for newborns?

Yes, all of our products are made from 100% merino wool, which is hypoallergenic and extremely gentle for the youngest babies.

🌡️ Does merino overheat?

No – merino “breathes” and regulates temperature. The baby is warm in winter and cool in summer.

🧺 How is merino washed?

It is easy to wash on a wool program (30°C). The fabric is durable and retains its shape, even after many washes.

✨ Does merino sting?

No! Our products are made of fine merino wool, which is soft as a cloud and does not cause discomfort.

🇧🇬 Where are the products manufactured?

All products are made in our family factory in Bulgaria, according to European quality and safety standards.

🐑 What does mulesing-free mean?

Mulesing-free means that the merino wool is obtained without the painful practice of skin cutting on sheep. This is a choice for more ethical, gentle, and responsible production – caring both for the animals and for the most delicate baby skin.

Learn more

☀️ Natural UV protection with merino wool

Merino wool has a natural ability to protect the skin from the sun's UV rays. Its fine fibers absorb, scatter, and weaken some of the rays before they reach the skin.

UPF 30 ≈ 96–97% UV protection

This means that only a small portion of UV rays pass through the fabric.

Soft on the skin. Breathable. Naturally protective.

Shipping & Returns

When will I receive the order?

Usually within 3–7 business days . We ship quickly so your baby can enjoy their new outfit as soon as possible.

What do you deliver with and to where?

We deliver straight to your door via DHL. Shipping is available within the European Union only.

What if I don't get the size right?

No problem – you have 14 days to return or exchange. We will help you make it easy and hassle-free.

When will you give me my money back?

Up to 7 business days after we receive the product back.

Additional help

Do you have a question or hesitation?

Write to us or call us – we know how important it is for parents to have peace of mind.

We are parents too and will assist you personally.

Selected products

View all

  • Free shipping

    over €65

  • Made in

    Bulgaria!

  • 14-day easy return

    No unnecessary complications!

  • 100% merino wool

    Certified quality!
Sendica Pickup Points - Popup Version Mismatch. Auto-reloading page ...
Test Mode Active
Meriboo
{{discount.messages.error}}
{{orderSummary.subtotal}}
{{orderSummary.discount}}
{{orderSummary.shipping}}
{{orderSummary.total}}
{{orderSummary.errors.unavailableProducts.removedTitle}}
{{orderSummary.errors.unavailableProducts.removedAction}}
{{customerInfo.title}}
{{customerInfo.errors.firstName}}
{{customerInfo.errors.lastName}}
{{customerInfo.errors.email}}
{{customerInfo.errors.phone}}
{{deliveryType.title}}
{{orderSummary.title}}
{{discount.messages.error}}
{{orderSummary.subtotal}}
{{orderSummary.discount}}
{{orderSummary.shipping}}
{{orderSummary.total}}
{{legal.acceptanceRequired}}
{{discount.messages.error}}
{{orderSummary.subtotal}}
{{orderSummary.discount}}
{{orderSummary.shipping}}
{{orderSummary.total}}

{{deliveryType.title}}